After thinking some more about the Tourism Authority of Thailand and their current Reverse Psychology Campaign, I came up with some more stunning examples of how the Tourism Authority of Thailand will surely increase their foreign tourist arrivals to 30 million.
The Tourism Authority of Thailand has concocted a brilliant strategy of attracting foreign tourists by not marketing to them.
Here are some more of the clever ways that the Tourism Authority of Thailand will lure 30 million tourists to Thailand by 2014.
1. Request a budget increase for the Tourism Authority of Thailand in fiscal year 2012 of 8.4 BILLION Baht since the already approved increase of .5 BILLION Baht over the 2010 budget isn’t enough money to throw away. Plan to spend 600 million Baht (20 million US dollars) on the celebrations of the King and Queen’s birthdays.
2. Keep using the buzz words ecotourism, agrotourism, green tourism, and sustainable tourism without working with the private sector to actually do these things.
3. Keep believing that world events, like hurricanes, tsunamis, global recession, bankrupt countries, riots, political unrest, and other natural disasters have little or no impact on tourism in Thailand.
4. Continue the non-promotion of cultural and religious events in Thailand instead promote the Miss Tiffany Pageant, the largest outdoor water fight, and “The Wave” in Khon Kaen.
5. Fail to promote to niche markets like golf, weddings, honeymoons, medical tourists, gay & lesbian, seniors, future retirees.
6. Continue building Tourism Authority of Thailand web sites that are only in the Thai Language.
7. Continue producing printed books and brochures that are out of date and/or inaccurate.
8. Ignore questions asked via Facebook and Twitter or give incomplete and/or incorrect information.
9. Fail to use Facebook, Twitter, and YouTube as Social Media tools to promote Thailand for little or no money.
10. Keep thinking that the rest of the world doesn’t read newspapers, forums, or Embassy warnings about the politics, scams, or problems in Thailand.
Continue with the current mindset and watch tourists go to the other 9 ASEAN countries will be the most likely result of the Tourism Authority of Thailand and their Reverse Psychology Campaign.





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